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Today if you look into the market then you will find several cosmetic brands that have a variety of products to offer.

Now all of them have basic makeup products that are foundation primer, blush, eyeliner, and concealer.

Most of them claim to be one of the best available in the market and also talk about their formulation and ingredients. 

The foundation helps even the skin tone and provides a soft Canvas for other makeup products such as bronzer eyeshadow blush and others.

It works as a base, creating a smooth and even tone surface for the rest of your makeup application. Overall foundation is essential for maintaining a flawless makeup look. 

This blog intends to inform my readers about the top 5 brands of makeup comparing their foundation as a product, and deciding which one of them is the best.  So they can make their choice easy while purchasing.

Factors to Consider When Choosing a Foundation


Each foundation is different from one another. Even the requirements of your skin are also different therefore you need to keep specific points in mind while selecting the foundation. Some of the important points that you need to keep in mind are mentioned below: 

  • Keep your skin type in mind while selecting the foundation because different foundations are formulated for specific skin types. 
  • You can decide the level of coverage of the foundation you desire. Each foundation has different coverage which may vary from sheer coverage to full coverage. 
  • Now after coverage, there are also different finishes with different types of foundations. Foundations have a matte, satin, dewy, and luminous finish. 
  • While deciding on the foundation you also need to identify your skin undertone which is categorized into warm, cool, and neutral.
  • Pay attention to the list of ingredients that have been mentioned behind the foundation if you are sensitive to specific compounds or irritants. 
  • The duration of your makeup depends on the longevity of your makeup and even the waterproof properties. This is because the foundation works as the base of your makeup. 

Top Picks for Foundations in 2024

Foundation shades

Factors to 


IL Makiage

MAC Foundation

Glossier Stretch Fluid Foundation

Wander Liquid Foundation 

Ilia True Skin Serum Foundation

Skin Type 







Medium to high 


Light to medium 







Satin, Natural




Medium skin



Neutral and Light









Serums infused and hydrating

Vegan and lightweight


Serums infused and weightless


Chemicals based

Chemicals based
















 Il Makiage Foundation Review

 Il Makiage Foundation

IL Makiage Foundation is one of the best-selling products of the company. It is a base flawless foundation which is an innovative formula to give you a natural matte finish.

The entire formulation is available in 50 different shades for all the skin tones. This gives the customer wide options to select the product as per their preference. It is priced at $45.00 and you can avail it by placing the order from the website as well as other online retailing shops. Some of the major features are mentioned below: 

  • The entire formulation has a lightweight texture which helps in easy application.
  • Gives you medium to high coverage for the entire look.
  • It is also infused with nutrients such as Vitamin E and Hyaluronic Acid.
  • It is also free from harmful chemicals such as paraben sulfate, gluten phthalate, and even oil. 
  • The foundation remains intact for your skin for straight 12 hours after application.
  • To increase the longevity you can pair it with primer.
  • Suitable for all skin types.

Love it! The test helped me find my color match and coverage preference. Looks very natural and has no cakeyness. .

Says Kayla.

No makeup lines, hardly any fuss at all. I also love the coverage. I only have to use a small amount of product which is another huge bonus. I absolutely would recommend this product to anyone with any type of skin.

Says Fran.

MAC Foundation Review

MAC Foundation 

MAC is a cosmetic brand that has created some of the iconic products in the field of cosmetics. MAC Foundation is one of them. The thing that makes it separate from other foundations is it is infused with serum which helps give 209% instant hydration to our skin. 91% of the people who have used this foundation shared that they get healthier and smoother skin after application. The foundation is priced at $46.00 and you can avail of this by placing the order from the website.  Some of the major features are mentioned below: 

  • Gives you medium coverage which does not have any breakouts or creases. 
  • It is available in 48 different shades.
  • The entire formulation is formulated using 33 different skincare ingredients.
  • It also helps in strengthening the skin barrier and also forms a protective layer against pollution.
  • The formulation is resistant to water sweat and humidity.
  • It is a transfer-proof formula. 
  • Gives you a longevity of 12 hrs. 

Every makeup foundation I have used has either broken my skin out, the foundation becomes cakey or my skin soaks up the product. But this product is the best! My skin has also cleared up a lot and the redness on my checks has gone down after using this product. It is lightweight and looks natural to the face.

Says Corey.

I like this foundation, I didn’t expect to like it this much lol. I make it every day, I have regular oily skin. I love the fact that it does not get cakey or patchy, even after touching it up, it lasts all day, and it’s also pretty lightweight. Also, it nicely builds up for full coverage & a nice natural finish for a more settled look. love love love !!! Just give it a try!

Says Kim.

 Glossier Stretch Fluid Foundation Review

 Glossier Stretch Fluid Foundation
  Stretch Fluid Foundation

Glossier Stretch Fluid Foundation is based on a gel and cream-based Foundation which consists of 89% of skincare ingredients. It helps moisturize the skin which gives you a natural finish.

The entire formulation is priced at $40.93 and you can leave late by placing the order from the website. Some of the major features are mentioned below.

  • The entire formulation is based on a vegan formula.
  • It is resistant to crease sweat and transfer. 
  • The formulation gives you light to medium coverage which stays intact for 12 hours straight.
  • It is available in 40 different shades which gives a wide option to choose from. 
  • The finish of the foundation is satin and natural.
  • It applies to all skin types.
  • All the ingredients that are used while formulating the foundation are natural.

looks glowy and amazing on the skin, after one use it became my favorite product ever!!

Says Lizzi.

So I’m not typically a foundation girl anymore, but this is great because it doesn’t break you out but does give you quite full coverage – but not overly cakey. I would probably go for a lighter coverage makeup from here, but still a good product.

Says Vanessa.

Wander Liquid Foundation Review

Wander Liquid Foundation
Wander Liquid Foundation

If you are someone who loves an effortless flawless look then the Wander Liquid Foundation is for you. It is applicable for all skin types as well as undertones. The formulation is based on a cream liquid hybrid which helps give you a natural finish. The entire formulation is priced at $40.00 and you can get away by placing the order from the website. Some of the major features are mentioned below: 

  • It helps in covering up hyperpigmentation by instantly covering up day blemishes.
  • It gives you light coverage with an even skin tone to achieve a flawless look.
  • It is available in 14 different shades.
  • It also works for moisturizing the skin to give it a healthier look and prevent redness.
  • It is easy to use and gives you one go base ready with a single pump of product used.

I am very pale, to the point of looking sick. With this foundation, I look like a healthy woman of uncertain years (mid-sixties) whose ancestors came from northern Spain. The match is perfect, and the finish looks natural only better.

I not only felt pretty, I received compliments, and people were happy that I was on the road to recovery.

Says Elizabeth.

Ilia True Skin Serum Foundation Review

Ilia True Skin Serum Foundation
True Skin Serum Foundation

Ilia True Skin Serum Foundation is one of the best formulations that you will ever come across. It is available in 30 different shades which gives you medium coverage with very light or neutral skin tone.  The entire formulation is priced at $54.00 and you can get it by placing the order from the website. Some of the major features are mentioned below:

  • It has skincare ingredients in active form such as niacinamide and allantoin.
  • It also helps in minimizing the pores, fine lines, redness, and uneven tone. 
  • It gives you seamless blending which helps in preparing the perfect base for your makeup.
  • It also helps in attaining the radiant and real look which helps in giving you a more polished look.
  • Due to the presence of serums and skin care ingredients, it has become one of the perfect options for everyday wear. 
  • The formulation easily melts in your skin and helps you give a natural finish. 

I’m a 50+ model and this is my go-to foundation. It goes on so creamy smooth and makes my skin look flawless, providing the coverage I want, but it doesn’t crease or get into any of my wrinkles or fine lines. It is effortless and makes my skin look glowing and beautiful, high-fives all around.

Says Juliana.

I love this product. Initially, I got the wrong color (Salina), so I asked Ilia to match me and they did it perfectly (Corsica). I wanted some coverage for my uneven skin but still light and can see-through to my natural skin. This does exactly that! It goes on smoothly and evenly with just my fingertips. It lasts throughout the day and doesn’t cause breakouts. I have very sensitive skin and it works for me!

Says Becky.

Our Choice

Foundation shades

In the above headings, we have talked about one of the top 5 foundations available in the market. All of them are good and some are the other aspects but we would go for Ilia True Skin Serum Foundation. This is because of the presence of formula ingredients options and the quality for which their customers speak. 

The entire formula is based on vegan products and even the ingredients chosen are natural and safe for application. They also give a wide range of options in shades. Even if I talk about coverage then it is a medium that is good for everyday use.  The skin care products that are fused are one of the other reasons why it is the perfect choice for everyday makeup use.  It not only gives you the perfect base for makeup but also hydrates and takes care of your skin. 

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