il makiage review

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IL Makiage Beauty

IL Makiage is a proven and trendy makeup product direct to consumer brand online. It is highly rated by customers for its range and attractive pricing.

  • Attractive product range
  • Economical pricing
  • Trusted by many customers


Il Makiage is a New York-based tech-led beauty company that was founded in 2018. With the advancement of technology and the creation of new online shopping websites, individuals are increasingly preferring online shopping over window browsing.

Why go the difficult path? When you can sit in the comfort of your own home and get practically anything you want?

In most cases, you may order a product merely by looking at an image. But how can you choose the best beauty product for you, such as foundation? Il Makiage is a firm that seeks to make buying beauty goods online as simple as possible.

Wouldn’t you love to know more about this amazing brand?

In this review, you’ll learn about:

  • Benefits of using Il Makiage
  • Why this is better than other brands
  • Il Makiage products
  • Prices

And many more!

About the Brand


If you look at their Instagram page, you’ll notice that this relatively young business has a whopping 925K followers. This company has also been featured in Vogue, Cosmopolitan, Glamour, and a variety of other magazines.

From all of these, we can say one thing for sure. This is a very well known make-up company & is very popular among its customers.

Il Makiage’s main goal is to make foundation purchases online as simple as possible. People usually have trouble determining which foundation colour is best for them. Il Makiage was fully aware of the issue that their clients were experiencing.

They devised a formula that generates an online quiz for their clients. “The PowerMatch technology uses machine learning to accurately match a customer’s foundation with over 90% accuracy without ever seeing their face,” reps explain.

Their tech team combined hundreds of thousands of data points and information on 700 different skin tone combinations to create the PowerMatch algorithm.

After completing the online quiz, you’ll receive a perfectly-matched foundation from one of its 50 shades.

The brand is extending and refining its assortment of the eye, lip, and face products, despite the fact that its distinctive foundation is the brand’s most popular item.

Currently, the Power Match algorithm facility is available just for its foundations and concealers, but the Il Makiage tells us that they are “continuing to explore the application of technology and AI in a range of other products,” So stay tuned!

Il Makiage Review

This New York-based firm has proven to be one of the fastest-growing online make-up brands in the US in only three years.

This DTC business was founded by a brother-sister business partnership that wanted consumers to feel confident while purchasing make-up goods online.

Since its reintroduction in the United States in 2018, the company has evolved significantly. Its major goal is to boost online sales by prioritizing the ideal customer online buying experience.

Unlike most brands, Il Makiage was very innovative. They wanted to help people to buy make-up products online, without much hesitation. In order to support this idea, they built the PowerMatch algorithm that we’ve talked about.

The quiz then asks if you easily burn or tan, how you prepare your skin, and how often you wear makeup, as well as asking you to choose the foundation brand you’re presently using and any skin issues you may have.

Ever since this step was taken by the firm to help out its customers, its online sales have skyrocketed.

Following its success, it began spreading thier mission globally in 2020, and it now sells in the United Kingdom, Germany, Canada, and Australia, with plans to expand further in the future.

What are the benefits this company offers?

Il Makiage is not your typical cosmetics company, as you can see. Knowing how successful it has been in the previous three years since its inception, you know this brand must have a slew of advantages.

Wouldn’t it be interesting to learn more about them? We’ll go through a handful of the more significant ones here. These are some of them:

  • The first point is obvious. The PowerMatch algorithm separates Il Makiage from other make-up brands. As already been mentioned several times, this technology was designed to help you find your perfect shade match.
  • The make-up products produced are vegan, cruelty-free, oil and paraben-free.
  • They offers a variety of make-products. Although their foundations are the most talked-about product, they have an interesting collection of beauty products for the eyes, lips, face and brows.
  •  The brand provides a total of 50 foundation shades. They also have a quiz on their website which helps you match your skin tone to one of the shades of foundation.
  • They have a large customer base, which means that the products that it offers are effective and are being loved by its users. This in turn motivates new customers to come forward, and try and use its products.  
  • It provides free shipping service via USPS to all its customers from the US.

Products Offered by Il Makiage

Many may not know, that a wide range of products is available. They have a huge collection of beauty care & make-up products for eyes, lips, face and brows. Let’s go through the bestsellers to know a little more about what this brand has to offer.

IL Makiage: Face Products

Woke up like this 

Woke up like this
Woke up like this

First in our line-up is the IL Makiage Woke up like this foundation. Putting your best face forward has never been easier with this powerful streak-free foundation that smoothes and evens the skin with an advanced, innovative formula for a flawless, uniform natural matte finish. Available in 50 shades for all skin tones.

There is the presence of Vitamin E, which offers anti-ageing properties, and Hyaluronic Acid, which helps to moisturize and plump the skin.

The Woke up like this foundation is the ultimate choice for natural makeup that is invisible on the skin.

The foundation gives you a streak-free and seamless finish while evening the skin. It has a non-greasy, non-pore clogging formula so it will not irritate sensitive skin.

F*CK I’m Flawless

F*CK I’m Flawless
F*CK I’m Flawless

This is the brand’s signature foundation. A long-wear, lightweight concealer. This advanced vegan, cruelty-free, oil-free, and paraben-free formula stays all day on most skin types. One can usually just use a little bit and have flawless coverage.

Perfect for dry, combo and oily skin to instantly smooth and cover under-eye circles, blemishes, dark spots, and hyperpigmentation. Ideal for all skin types and get the exact skin tone.

Concealer Palette

Concealer Palette
Concealer Palette

An all-in-one ultra-corrective concealer and corrector palette that matches every skin tone, camouflaging all imperfections and pigmentations for a flawless, even base. Light in weight, and high in performance, the velvety cream texture gently glides on the skin and blends in naturally forming a breathable second skin.

Transparent Loose Powder 

Transparent Loose Powder
Transparent Loose Powder

A mattifying, shine-absorbing loose powder to set makeup and reduce the appearance of imperfections, in one universal shade for all skin tones.

Lip products – Review

Lip slip 

Lip slip
Lip slip

With the precise application, rich colour and a smooth coating, Lip Slip Lipsticks have a soft, creamy texture thanks to natural sunflower oil, olive oil and jojoba seed extract. Our 84 (!) shades come in three different finishes: Pure matte, silky satin & lustrous sheer.

Color master Lip Palette 

Color master Lip Palette
Colour master Lip Palette

A versatile lip palette featuring six harmonious customer-favourite shades for endless lip looks and finishes.

Mineral Lip Pencil 

Mineral Lip Pencil
Mineral Lip Pencil

A moisturizing and conditioning lip pencil designed to gently contour, define and fill in your lips for a naturally enhanced shape, with a suede matte finish.

Eye products – Review

Black Cardlift  Lift, Curl, & Lengthen Mascara

Black Cardlift  Lift, Curl, & Lengthen Mascara
Black Cardlift  Lift, Curl, & Lengthen Mascara

Black Card’s advanced formula will leave you with long, full, individually emphasized lashes from the very first application.

Black Cardlift Eyeliner waterproof liquid eyeliner 

Black Cardlift Eyeliner waterproof liquid eyeliner
Black Cardlift Eyeliner waterproof liquid eyeliner

Max out your eye look with super sharp, on-point definition, intense, true-black pigment & dramatically long-lasting, luxurious wear with a swipe of our exclusive water-resistant Black Card Liquid Eyeliner.

Shade and Blend Eyeshadow Brush

Shade and Blend Eyeshadow Brush
Shade and Blend Eyeshadow Brush

The Shade & Blend Eyeshadow Brush is double-sided and includes a flat dome-shaped brush head and an oval brush head. Both sides work together for optimal pigment application and blending. 

Eyebrow Products – Review

Brow Defining Duo Brush

Brow Defining Duo Brush
Brow Defining Duo Brush

Tame brows and blend Brow Factor with this 2-in-1 Brow Defining Duo Brush. One side fills & structures brows and the other softens & blends so you can go full Instagram brow or all-natural.

Highbrow Duo Bestselling Brow Duo 

Highbrow Duo Bestselling Brow Duo
Highbrow Duo Bestselling Brow Duo

Easily craft some bold, head-turning arches or keep your brows natural but more defined with the two full-sized best-sellers in the HighBrow set.

Brow Pen 

Brow Pen
Brow Pen

An ultra-slim, one-step brow pen that fills, defines and shapes your eyebrows with controlled precision for a flawless full brow look.

How is Il Makiage different from other brands in the market?

How are we supposed to decide whether a brand is good or not without comparing it with other brands? Il Makiage, being a New York-based beauty-care company has faced major competition since its early days.

Some of its competitors are Glossier, BeautyCounter, Deciem, Perfect Diary, Charlotte Tilbury and more. Now, immediately when we talk of competition, one thought instantly comes to your mind: What makes this business better than the rest? Why choose this brand over others? Well, we have the answers to your questions.

They look forward to solving the problems that their customers face with the beauty products of other brands. In this way, they always come up with new and better ideas to improve their products. Not just that.

If you have ever tried ordering a product from their official website and another product from a different brand, you can simply tell the difference.

With the quiz and PowerMatch Algorithm, they are able to identify the perfect foundation for you without even seeing your face! Thus, making their selection process way easier and more comfortable.

Now you might wanna recall, when was the last time you got this much comfort while shopping for your beauty-care products online? Finally, the products offered by the brand are vegan, cruelty-free and oil and paraben-free, encouraging all customers to come forward and use their products.

What are the Prices of Il Makiage products?

Now, before you order any product, you would definitely want to know the price. Il Makiage products are normally pricier when compared to other brands.

But, with this great price, they offer good quality. Some of the prices of their bestsellers are shared below to give you an idea of the price range of their products.

  • Woke Up Like This Foundation– $44 for a 30ml bottle.
  • F*CK I’m Flawless Multi-Use Perfecting Concealer- For only $28, you can purchase a 7ml tube of this effective concealer.
  • Il Marriage Concealer– $48, pricier than most concealers, but it includes more shades and can be used more often.
  • Transparent Loose Powder– You can purchase 11g of the product for just $33.
  • Glitter Eyeliner– $21, and you can select from 9 different shades.
  • Lip Slip– You can get one of these for just $20.
  • Colour Master Lip Palette– $39, and you can select from6 options.
  • South Star (Trio Set)- You can one of these for $79 (offer price). It contains 3 individual and full-size items.
  • Shade and Blend Eyeshadow Brush-This 100% cruelty-free product cost just $22.

How to order Il Makiage products?

You can order an Il Makiage product by following the 5 simple steps given below:

STEP 1: Open their official website ( and click on Shop by product. Click the category that you are looking for from the list.

STEP 2: Select the item that you want to purchase from the category that you selected earlier. Click on Shop Now.

STEP 3: Click Find Your Shade. They will ask you a few questions to find out the shade that would suit you the most. After finding your shade, click Add to Cart. If you are not willing to add more products to your cart, click on Checkout.

STEP 4: In this step, you have to fill in your personal details such as name, address, phone no., email etc. After completing, click on Continue to Final Step.

STEP 5: In this step, select your payment method. You can either pay using Paypal or use a credit card. If you select a credit card, you have to fill in your credit card detail. Finally, click on Place Order to confirm your order.

Il Makiage: Customer Reviews

Il Makiage over the years have received hundreds of thousands of reviews and they are still counting. With its huge Instagram following, the brand has a large following of loyal customers. Some of the reviews shared by the customers after using its products are-


This is the best concealer ever. It is so lightweight and blends in so flawlessly. 100% recommend

Evelyn P.

I am so picky a


I’ve always been hesitant on foundation but I really like this one. It doesn’t look as flawless on me as the promos and a little cakey but I still like it more than anything I’ve tried.

Esthefanie Z.

Source: Il Makiage official website

The above-stated reviews were given by a few of the many loyal customers of this brand on different products. As you may see, the products they offer are preferred and loved by many.

Our Verdict on Il Makiage

Il Makiage is one of the few brands that genuinely look after its customers. They have earned a very special place in the market of make-up and beauty products by being innovative and extraordinary. Not just that, they specialize in a range of beauty products for their customers to choose from.

Their customer service is top-notch. Although the brand is relatively new, it has emerged as a race winner when compared to its rival brands like maelys beauty

We know people don’t usually want to change the brand of their beauty products as, over the years, they get comfortable with it.

But, trying this amazing brand would do no hard. So, if you haven’t tried it yet, I would definitely suggest you go get one of its products for yourself. You are gonna love it!

FAQs (Frequently Asked Questions)

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