il makiage review

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IL Makiage Beauty

IL Makiage is a proven and trendy makeup product direct to consumer brand online. It is highly rated by customers for its range and attractive pricing.

  • Attractive product range
  • Economical pricing
  • Trusted by many customers


Launched in 2018, Il Makiage is a New York-based beauty brand. Nowadays, with the development of technology and coming up with new online shopping websites, people are starting to prefer online shopping way over window shopping.

I mean why take the tough road when you can simply sit in your home and order almost anything that you are willing to purchase.

Normally you can order a product by simply having a look at an image. But how do you select a beauty product such as foundation, that suits you the most? Il Makiage is a brand that aims to make this online purchase of their beauty products easy and painless.

Wouldn’t you love to know more about this amazing brand?

In this review, you’ll learn about:

  • Benefits of using Il Makiage
  • Why Il Makiage is better than other brands
  • Il Makiage products
  • Prices

And many more!

About the Brand

If you go through the Il Makiage Instagram page, you’ll get to know that this relatively new brand has a massive following base of 925K. Not just that, this brand had featured in Vogue, Cosmopolitan, Glamour, and many other publications.

From all of these, we can say one thing for sure. Il Makiage is a very well know make-up & is popular among its customers.

One of the key aims of Il Makiage is to make online shopping for foundations easy and simple. People often find it confusing to select the foundation colour that would suit them the most. Il Makiage was very well aware of this problem which their customers were facing.

They developed an algorithm, which prepares a quiz for its customers. “The PowerMatch algorithm utilizes machine learning to precisely match a consumer’s foundation with more than 90% accuracy, without ever seeing their face,” brand reps tell us. 

Their tech team combined hundreds of thousands of data points and information on 700 different skin tone combinations to create the PowerMatch algorithm.

After completing the online quiz, you’ll receive a perfectly-matched foundation from one of its 50 shades.

Although the brand’s most popular item is its signature foundation, Il Makiage is also expanding and improving its collection of eye, lip and face products.

Currently, the PowerMatch algorithm facility is available just for its foundations and concealers, but the brand tells us that they are “continuing to explore the application of technology and AI in a range of other products,” So stay tuned!

Il Makiage Review

Although it has been just 3 years, this New York-based brand has proven to be one of the fastest-growing online make-up brands in the US.

Launched by a brother-sister duo of entrepreneurs, Il Makiage wanted people to feel confident when they purchased make-up products online.

It would be interesting to note that the brand was initially founded in 1972 by Ilana Harvard. 

Il Makiage has changed a great deal since it was relaunched in 2018 in the US. Its main focus is to prioritize the perfect consumer online shopping experience to maximize its online sales.

Unlike most brands, Il Makiage was being very innovative. They wanted to help people to buy make-up products online, without much hesitation. In order to support this idea, they built the PowerMatch algorithm that we’ve talked about.

Ever since this amazing step was taken by the brand to help out its customers, its online sales have skyrocketed.

Following its success, they started expanding their mission worldwide in 2020 and today, Il Makiage has expanded to sell in the UK, Germany, Canada, and Australia with plans of further expansion in the future. 

What are the benefits of this foundation?

As you may see, Il Makiage is no ordinary make-up brand. By now, knowing how successful it has been in the last 3 years since it was being founded, you know that this brand must be having quite a number of benefits.

Won’t you like to know about them? We will be highlighting a few of the most important ones here. These include:

  • The first point is obvious. The PowerMatch algorithm separates Il Makiage from other make-up brands. As already been mentioned several times, this technology was designed to help you find your best foundation shade.
  • The make-up products produced by the brand are vegan, cruelty-free, oil and paraben-free.
  • The brand offers a variety of make-products. Although their foundations are the most talked of product, they have an interesting collection of beauty products for the eyes, lips, face and brows.
  •  The brand provides an all total of 50 foundation shades. The Il Makiage quiz helps you match your skin tone to one of the shades of foundation.
  • Il Makiage has a large customer base, this means that the products that it offers are effective and are being loved by its users. This in turn motivates new customers to come forward, try and use its products.  
  • It provides free shipping service via USPS to all its customers from the US.

Products Offered by Il Makiage

Many may not know, a wide range of products are available under Il Makiage. They have a huge collection of beauty care & make-up products for eyes, lips, face and brows. Let’s go through the bestsellers to know a little more about what this brand has to offer.

IL Makiage: Face Products

Woke up like this 

First in our line-up is the Woke up like this foundation. This is a very powerful streak-free foundation that smoothes and evens the skin with an advanced, innovative formula for a flawless, uniform natural matte finish. Available in 50 shades for all skin tones.

F*CK I’m Flawless

F*CK I’m Flawless is a long-wear, lightweight concealer that instantly covers under-eye circles, blemishes, dark spots & hyperpigmentation with an advanced vegan, cruelty-free, oil-free & paraben-free formula. Available in 30 diverse shades for all skin tones.

Concealer Palette

An all-in-one ultra-corrective concealer and corrector palette that matches every skin tone, camouflaging all imperfections and pigmentations for a flawless, even base. Light in weight, high in performance, the velvety cream texture gently glides on the skin and blends in naturally forming a breathable second skin.

Transparent Loose Powder 

A mattifying, shine-absorbing loose powder to set makeup and reduce the appearance of imperfections, in one universal shade for all skin tones.

Lip products – Review

Lip slip 

With the precise application, rich colour and a smooth coating, Lip Slip Lipsticks have a soft, creamy texture thanks to natural sunflower oil, olive oil and jojoba seed extract. Our 84 (!) shades come in three different finishes: Pure matte, silky satin & lustrous sheer.

Colour master Lip Palette 

A versatile lip palette featuring six harmonious customer-favourite shades for endless lip looks and finishes.

Mineral Lip Pencil 

A moisturizing and conditioning lip pencil designed to gently contour, define and fill in your lips for a naturally enhanced shape, with a suede matte finish.

Eye products – Review

Black Cardlift  Lift, Curl, & Lengthen Mascara

Black Card’s advanced formula will leave you with long, full, individually emphasized lashes from the very first application.

Black Cardlift Eyeliner waterproof liquid eyeliner 

Max out your eye look with super sharp, on-point definition, intense, true-black pigment & dramatically long-lasting, luxurious wear with a swipe of our exclusive water-resistant Black Card Liquid Eyeliner.

Shade and Blend eyeshadow brush

The Shade & Blend Eyeshadow Brush is double-sided and includes a flat dome-shaped brush head and an oval brush head. Both sides work together for optimal pigment application and blending. 

Eyebrow Products – Review

Brow Defining Duo Brush

Tame brows and blend Brow Factor with this 2-in-1 Brow Defining Duo Brush. One side fills & structures brows and the other softens & blends so you can go full Instagram brow or all-natural.

Highbrow Duo Bestselling Brow Duo 

Easily craft some bold, head-turning arches or keep your brows natural but more defined with the two full-sized best-sellers in the HighBrow set.

Brow Pen 

An ultra-slim, one-step brow pen that fills, defines and shapes your eyebrows with controlled precision for a flawless full brow look.

How is Il Makiage different from other brands in the market?

How are we supposed to decide whether a brand is good or not without comparing it with other brands? Il Makiage, being a New York-based beauty-care brand has faced major competition since its early days.

Some of its competitors are Glossier, BeautyCounter, Deciem, Perfect Diary, Charlotte Tilbury and more. Now, immediately when we talk of competition, one thought instantly comes to your mind: What makes this brand better than the rest? Why choose this brand over others? Well, we have the answers to your questions. Il Makiage is an innovative brand.

They look forward to solving the problems that their customers face with the beauty products of other brands. In this way, they always come up with new and better ideas to improve their products. Not just that.

If you have ever tried ordering a product from the Il Makiage official website and another product from a different brand, you can simply tell the difference.

With the quiz and PowerMatch Algorithm, they are able to identify the perfect foundation for you without even seeing your face! Thus, making their selection process way easier and comfortable.

Now you might wanna recall, when was the last time you got this much comfort while shopping for your beauty-care products online? Finally, the products offered by the brand are vegan, cruelty-free and oil and paraben-free, encouraging all customers to come forward and use their products.

What are the Prices of Il Makiage products?

Now, before you order any product, you would definitely want to know the price. Il Makiage products are normally pricier when compared to other brands.

But, with this great price, they offer amazing quality. Some of the prices of their bestsellers are shared below to give you an idea of the price range of their products.

  • Il Makiage Woke Up Like This Foundation– $44 for a 30ml bottle.
  • Il Makiage F*CK I’m Flawless Multi-Use Perfecting Concealer- For only $28, you can purchase a 7ml tube of this effective concealer.
  • Il Marriage Concealer– $48, pricier than most concealers, but it includes more shades and can be used more often.
  • Il Makiage Transparent Loose Powder– You can purchase 11g of the product for just $33.
  • Il Makiage Glitter Eyeliner– $21, and you can select from 9 different shades.
  • Il Makiage Lip Slip– You can get one of these for just $20.
  • Il Makiage Color Master Lip Palette– $39, and you can select from6 options.
  • Il Makiage South Star (Trio Set)- You can one of these for $79 (offer price). It contains 3 individual and full-size items.
  • Il Makiage Shade and Blend Eyeshadow Brush-This 100% cruelty-free product cost just $22.

How to order Il Makiage products?

You can order an Il Makiage product by following the 5 simple steps as given below:

STEP 1: Open their official website ( and click on Shop by product. Click the category that you are looking for from the list.

STEP 2: Select the item that you want to purchase from the category that you have selected earlier. Click on Shop Now.

STEP 3: Click Find Your Shade. They will ask you a few questions to find out the shade that would suit you the most. After finding your shade, click Add to Cart. If you are not willing to add more products to your cart, click on Checkout.

STEP 4: In this step, you have to fill in your personal details such as name, address, phone no., email etc. After completing, click on Continue to Final Step.

STEP 5: In this step, select your payment method. You can either pay using Paypal or use a credit card. If you select a credit card, you have to fill in your credit card detail. Finally, click on Place Order to confirm your order.

Il Makiage: Customer Reviews

Il Makiage over the years have received hundreds of thousands of reviews and they are still counting. With its huge Instagram following, the brand has a large following of loyal customers. Some of the reviews shared by the customers after using its products are-


This is the best concealer ever. It is so lightweight and blends in so flawlessly. 100% recommend

Evelyn P.

I am so picky a


I’ve always been hesitant on foundation but I really like this one. It doesn’t look as flawless on me as the promos and a little cakey but I still like it more than anything I’ve tried.

Esthefanie Z.

Source: Il Makiage official website

The above-stated reviews were given by a few of the many loyal customers of this brand on different products. As you may see, the products they offer are preferred and loved by many.

Our Verdict on IL Makiage

Il Makiage is one of the few brands that genuinely look after its customers. They have earned a very special place in the market of make-up and beauty products by being innovative and extraordinary. Not just that, they specialize in a range of beauty products for their customers to choose from.

Their customer service is top-notch. Although the brand is relatively new, it has emerged as a race winner when compared to its rival brands like maelys beauty

We know people don’t usually want to change the brand of their beauty products as, over the years, they get comfortable with it.

But, trying this amazing brand would do no hard. So, if you haven’t tried it yet, I would definitely suggest you go get one of its products for yourself. You are gonna love it!

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