il makiage review

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IL Makiage Beauty

IL Makiage is a proven and trendy makeup product direct-to-consumer brand online. It is highly rated by customers for its range and attractive pricing.

  • Attractive product range
  • Economical pricing
  • Trusted by many customers


Il Makiage is a New York-based tech-led beauty company that was founded in 2018. With the advancement of technology and the creation of new online shopping websites, individuals are increasingly preferring online shopping over window browsing.

Why go the difficult path? When you can sit in the comfort of your own home and get practically anything you want?

In most cases, you may order a product merely by looking at an image. But how can you choose the best beauty product for you, such as foundation? Il Makiage is a firm that seeks to make buying beauty goods online as simple as possible.

Wouldn’t you love to know more about this amazing brand?

In this review, you’ll learn about:

  • Benefits of using Il Makiage
  • Why this is better than other brands
  • Il Makiage products
  • Prices

And many more!

About the Brand


If you look at their Instagram page, you’ll notice that this relatively young business has a whopping more than 1.1 million followers!!

This company has also been featured in Vogue, Cosmopolitan, Glamour, and a variety of other magazines.

From all of these, we can say one thing for sure. This is a very well-known make-up company & is very popular among its customers.

Il Makiage’s main goal is to make foundation purchases online as simply as possible. People usually have trouble determining which foundation color is best for them. Il Makiage was fully aware of the issue that their clients were experiencing.

They devised a formula that generates an online quiz for their clients. “The PowerMatch technology uses machine learning to accurately match a customer’s foundation with over 90% accuracy without ever seeing their face,” reps explain.

Their tech team combined hundreds of thousands of data points and information on 700 different skin tone combinations to create the PowerMatch algorithm.

After completing the online quiz, you’ll receive a perfectly-matched foundation from one of its 50 shades.

The brand is extending and refining its assortment of the eye, lip, and face products, despite the fact that its distinctive foundation is the brand’s most popular item.

Currently, the Power Match algorithm facility is available just for its foundations and concealers, but the Il Makiage tells us that they are “continuing to explore the application of technology and AI in a range of other products,” So stay tuned!

Il Makiage Review

This New York-based firm has proven to be one of the fastest-growing online make-up brands in the US in only three years.

This DTC business was founded by a brother-sister business partnership that wanted consumers to feel confident while purchasing make-up goods online.

Since its reintroduction in the United States in 2018, the company has evolved significantly. Its major goal is to boost online sales by prioritizing the ideal customer online buying experience.

Unlike most brands, Il Makiage was very innovative. They wanted to help people buy make-up products online without hesitation. In order to support this idea, they built the PowerMatch algorithm that we’ve talked about.

The quiz then asks if you easily burn or tan, how you prepare your skin, and how often you wear makeup, as well as asking you to choose the foundation brand you’re presently using and any skin issues you may have.

Ever since this step was taken by the firm to help out its customers, its online sales have skyrocketed.

Following its success, it began spreading its mission globally in 2020, and it now offers products in the United Kingdom, Germany, Canada, and Australia, with plans to expand further in the future.

What are the benefits of this brand?

Il Makiage is not your typical cosmetics company, as you can see. Knowing how successful it has been in the previous three years since its inception, you know this brand must have a slew of advantages.

Wouldn’t it be interesting to learn more about them? We’ll go through a handful of the more significant ones here. These are some of them:

  • The first point is obvious. The PowerMatch algorithm separates Il Makiage from other make-up brands. As already been mentioned several times, this technology was designed to help you find your perfect shade match.
  • The make-up products produced are vegan, cruelty-free, oil and paraben-free.
  • They offer a variety of make products. Although their foundations are the most talked-about product, they have an interesting collection of beauty products for the eyes, lips, face, and brows.
  •  The brand provides a total of 50 foundation shades. They also have a quiz on their website which helps you match your skin tone to one of the shades of foundation.
  • They have a large customer base, which means that the products that it offers are effective and are loved by its users. This in turn motivates new customers to come forward, and try and use its products.  
  • It provides free shipping service via USPS to all its customers from the US.

Products Offered by Il Makiage

Many may not know, that a wide range of products is available. They have a huge collection of beauty care & make-up products for eyes, lips, face, and brows. Let’s go through the bestsellers to know a little more about what this brand has to offer.

IL Makiage: Face Products

Woke up like this Foundation Review

Woke up like this
Woke up like this

The first in our lineup, like this foundation, is the IL Makiage Wake-Up. Putting on your best face has never been easier thanks to this powerful, streak-free foundation that smoothes and evens the skin with an advanced, innovative formula for a flawless, uniform natural matte finish. Available in 50 shades for all skin tones.

There is the presence of Vitamin E, which offers anti-aging properties, and Hyaluronic Acid, which helps to moisturize and plump the skin.

The Woke-up like this foundation, is the ultimate choice for natural makeup that is invisible on the skin.

The foundation gives you a streak-free and seamless finish while evening the skin. It has a non-greasy, non-pore clogging formula so it will not irritate sensitive skin.

(Read the full review on Woke-Up Like this Foundation by clicking here.)

IL Makiage Foundation Reviews

“I have never been more impressed with a foundation in my life. I was matched perfectly and everything they said it did… it really did. Great coverage, lightweight, and long lasting. I have highly recommended it to everyone!”

Theresa S. (Rated 5 Star)

“I requested my free trial, because…why not?! I was shocked at how well it matched! It feels light, yet covers my redness well. I’m thrilled!!”

MEG. S (Rated 5 Star)

“Finally a full coverage, lightweight foundation AND it matches my skin perfectly! What more could I ask for? Oh and the brush has revolutionized my makeup. Bye bye beauty blenders, there is no need for you with this foundation and foundation brush combo!”

Emily B. (Rated 5 Star)

F*CK I’m Flawless Review

F*CK I’m Flawless
F*CK I’m Flawless

This is the brand’s signature foundation. A long-wear, lightweight concealer. This advanced vegan, cruelty-free, oil-free, and paraben-free formula stays all day on most skin types. One can usually just use a little bit and have flawless coverage.

Perfect for dry, combo and oily skin to instantly smooth and cover under-eye circles, blemishes, dark spots, and hyperpigmentation. Ideal for all skin types and get the exact skin tone.

F*CK I’m Flawless Customer Reviews

“I did have to use a bit more concealer then usual due to the purplish and dark bags under my eyes but again I couldn’t of been more I love with the results from this and the foundation.”

Lauren C. (Rated 5 Star)

“This concealer is unreal!! It blends seamlessly with the foundation and covers everything up like magic. I could not believe how light weight it felt with the foundation and any redness or blemishes just disappeared. I don’t think I can live without this stuff.”

Sarah (Rated 5 Star)

“This is fab, I normally don’t wear make up but thought it was time to buy some ready for a friends wedding. I love this- it really helped cover my under eye dark circles! Products are nicely packaged too”

Victoria (Rated 5 Star)

Concealer Palette

Concealer Palette
Concealer Palette

An all-in-one ultra-corrective concealer and corrector palette that matches every skin tone, camouflaging all imperfections and pigmentations for a flawless, even base.

Light in weight, and high in performance, the velvety cream texture gently glides on the skin and blends in naturally forming a breathable second skin.

Il Makiage Concealer Palette Reviews

“I’ve used the palette twice so far. I applied it with a beauty blender sponge. I really loved how the product went on smoothly, blended well, and allowed for buildable coverage without caking. It’s not very heavy in texture, which is also a plus. I’m going to continue to using this product. I would recommend this product and buy it again.”

Maria D. (Rated 5 Star)

“Not only where the colors like a second skin, the moisture in the concealer prevents dry lines from forming. Excellent product. Was very skeptical at first look- but love it!”

Priti K. (Rated 5 Star)

“I love this little pallete. It’s a perfect size and the little compact makes it ideal for travel. The different shades mean you can blend more than one colour together for a perfect match. The coverage lasts all day and it has it lovely consistency which makes it easy to cover up blemishes.”

Emma O. (Rated 5 Star)

Transparent Loose Powder 

Transparent Loose Powder
Transparent Loose Powder

A mattifying, shine-absorbing loose powder to set makeup and reduce the appearance of imperfections, in one universal shade for all skin tones.

Il MakiageTransparent Loose Powder Reviews

“I’m in love with this powder!! I love how light and airy it feels and how it locks everything in place. It makes me feel pretty!!!! I feel pretty, oh so pretty, and witty, and wise……”

Donna S. (Rated 5 Star)

“Love it, doesn’t shine and sets foundation perfectly. Can’t go back to my old powder now”

Megan (Rated 4 Star)

“This powder exceeded my expectations! This minimizes shine without making me look too matte.”

Patience (Rated 5 Star)

Lip products – Review

Il Makiage Lip slip Review

Lip slip
IL Makiage Lip slip

With the precise application, rich color, and a smooth coating, Lip Slip Lipsticks have a soft, creamy texture thanks to natural sunflower oil, olive oil, and jojoba seed extract.

Our 84 (!) shades come in three different finishes: Pure matte, silky satin & lustrous sheer.

Il Makiage Lip slip Reviews

“I really like this lip stick. Doesn’t dry out my lips and the color is actually quite pigmented, even though I purchased the sheer, Strawberry. I can only do one swipe on each lip before the color is stronger than I like. Still, I haven’t found another lipstick that compares.”

Amanda (Rated 5 Star)

“Pretty color and creamy quality product! I am not usually a fan of darker colors like this, but it was a lot more sheer and muted when on my lips. Super creamy and hydrating too!”

Lindsay D. (Rated 5 Star)

“I love how creamy and smooth it is when applying and how long it stays on my lips.”

Jennifer (Rated 5 Star)

IL Makiage Color master Lip Palette Review

Color master Lip Palette
Colour master Lip Palette

A versatile lip palette featuring six harmonious customer-favorite shades for endless lip looks and finishes.

IL Makiage Color master Lip Palette Reviews

“I love this lip palette because it holds such a great selection of colours which feel so good to wear. The textures are all slightly different but all are long lasting. It’s a great way to find your favourite colour too!”

Jane (Rated 5 Star)

“Absolutely love this color palette. Looks amazing against my darker complexed skin and goes on smoothly.”

Shakeena (Rated 5 Star)

“Unbelievable! I don’t think I’ll ever use a regular lipstick again lol .. The palette is great and you can mix the colors .”

Maria (Rated 5 Star)

ILMakiage Mineral Lip Pencil Review

Mineral Lip Pencil
Mineral Lip Pencil

A moisturizing and conditioning lip pencil designed to gently contour, define and fill in your lips for a naturally enhanced shape, with a suede matte finish.

ILMakiage Mineral Lip Pencil Customer Reviews

“This liner lasted all day! I LOVE this stuff.”

Carrey (Rated 5 Star)

“I ordered Burgundy after getting Vintage matte finish WATERPROOF LIPLINER. Whenever I wear lip color, I wear lipliner – for work & play!”

Jinna (Rated 5 Star)

“Can live without it now…smudgeproof…kiss proof…love it!!! Part of my everyday routine and when I want to do full glam..”

Maria (Rated 5 Star)

IL Makiage Eye products – Review

IL Makiage Black Cardlift  Lift, Curl, & Lengthen Mascara Review

Black Cardlift  Lift, Curl, & Lengthen Mascara
IL Makiage Black Cardlift  Lift, Curl, & Lengthen Mascara

Black Card’s advanced formula will leave you with long, full, individually emphasized lashes from the very first application.

IL Makiage Mascara Customer Reviews

“My all time favorite mascara!!! I received it in an Ipsy bag a year ago and I have made sure to have it in my makeup cabinet ever since. This mascara is buildable for a flawless look.”

Anna (Rated 5 Star)

“Amazing mascara, I wish the bottle was a little bigger, I feel like I’m all out already.”

Andrea (Rated 5 Star)

“Easy to apply, comes in a beautiful silver case that you can easily hold. Great product love all of your products. I wear the foundation I wear the highlighter and I love the mascara.”

Sandra (Rated 5 Star)

IL Makiage Black Cardlift Eyeliner Waterproof Liquid Eyeliner Review

Black Cardlift Eyeliner waterproof liquid eyeliner
IL MAkiage Black Cardlift Eyeliner waterproof liquid eyeliner

Max out your eye look with super sharp, on-point definition, intense, true-black pigment & dramatically long-lasting, luxurious wear with a swipe of our exclusive water-resistant Black Card Liquid Eyeliner.

IL Makiage Black Cardlift Eyeliner Reviews

“Without a doubt this is the best eyeliner Iv ever used!! So dark and super easy to put on. Love it!!!”

Sadie (Rated 5 Star)

“Absolutely fell in Love with this liner and the fact that it’s waterproof! Thank you for this wonderful creation!”

Maria (Rated 5 Star)

“This is the first time using this kind of eyeliner, I normally use the dip kind with a harder brush. Let me tell you!! ….. This is so much better! It’s easier to use and makes the tail look so much better! Best part… stays on all day!”

Cynthia (Rated 5 Star)

IL Makiage Shade and Blend Eyeshadow Brush

Shade and Blend Eyeshadow Brush
IL Makiage Shade and Blend Eyeshadow Brush

The Shade & Blend Eyeshadow Brush is double-sided and includes a flat dome-shaped brush head and an oval brush head. Both sides work together for optimal pigment application and blending. 

Shade and Blend Eyeshadow Brush Reviews

” This brush is great for cream products. I am definitely a fan and will be purchasing more when needed.”

Car L.

Amazing! Love using it, works so nicely. My favourite brush now!


“Amazing texture and quality. The best blending brush I have owned”


IL Makiage Eyebrow Products – Review

IL Makiage Brow Defining Duo Brush Review

Brow Defining Duo Brush
IL Makiage Brow Defining Duo Brush

Tame brows and blend Brow Factor with this 2-in-1 Brow Defining Duo Brush. One side fills & structures brows and the other softens & blends so you can go full Instagram brow or all-natural.

Brow Defining Duo Brush Customer Reviews

“What a versatile brow brush.. I absolutely love that it gives great definition and brushes my natural brows to blend perfectly with the color.”

Brenda K.

“I love this because of it being a 2 in 1. The bristle part does great at brushing my brows out and makes it super easy to use the brush part to add in my brow color. Another great product!”

Jodie. N

“My favorite brow brush I’ve come across. It gives me the exact shape I want without even working for it! So easy to use. The brush end really takes my brows too and I have very course curly brows.”

Cecilia .D

IL Makiage Highbrow Duo Bestselling Brow Duo Review

Highbrow Duo Bestselling Brow Duo
IL Makiage Highbrow Duo Bestselling Brow Duo

Easily craft some bold, head-turning arches or keep your brows natural but more defined with the two full-sized best-sellers in the HighBrow set.

Highbrow Brow Duo CustomerReview

“The duo kit is perfect to define my brows and give them that extra pop to make my eyes fabulous !! Love the gel to top it off!!”


“So here the first photo is my natural eyebrows but the other are with this set it really helps feel in my eyebrows in got it in the truffle color , I’ll totally recommend this if you barely got eyebrows it so good just don’t apply too much if not it’s gonna look too dark”


“I love this product! My eyebrows are already thick but it now makes a statement. I will definitely be purchasing some more!”


IL Makiage Brow Pen Review

Brow Pen
Brow Pen

An ultra-slim, one-step brow pen that fills, defines and shapes your eyebrows with controlled precision for a flawless full brow look.

IL Makiage Brow Pen Customer Reviews

“Perfect shade match and it stays on all day. Easy to clean with makeup remover. Eyebrows look so much better as I have light eyebrows naturally.”


“I absolutely love this brow pencil. I have patchy brows and have had a hard time finding a brow pencil that fills in with a natural look. This pencil is amazing! You can make them as light or dark as you like. Ombré, no problem with this brow pen. I highly recommend it.”


“I’ve found the perfect brow pen that not only matches my brows but isn’t an obvious wear. I enjoy using it and it lasts all day in wear. The pen itself will give me around a two month run for my money which is a win-win.”


IL Makiage Top Products

IL Makiage Perfect Finish Setting Spray Review

IL Makiage Perfect Finish Setting

After spending hours in makeup and looking beautiful, the biggest fear is that it would wear out after a few hours. What if we said you can keep your makeup undisturbed for the whole day? Yes, it’s true. 

With IL Makiage Perfect Finish Setting Spray, your make-up will have a just-applied look all day. Basically, it forms a thin layer over your makeup and prevents it from getting disturbed by the environment.

The spray is packed with the following features:

  • It forms a very fine and weightless layer so that you hardly feel it.
  • It consists of healthy ingredients like vitamin E, cucumber extract, green tea, chamomile, and golden marigold extract.
  • The spray is smudge-free, smear-free, oil-controlling, sweat-controlling, and suitable for all skin types.
  • The spray has an anti-fade, anti-crack formula.
  • It also helps in keeping the skin hydrated.

Pricing – The product is available for purchase on the company’s website at a price of $32.

Perfect Finish Setting Spray Customer Reviews

“it worked perfectly, gave me the security to keep my make up on without the sticky feeling. I wore a mask and the makeup did not smear inside. Love it”


“Love this product. I actually use it twice: when I apply the foundation and blend it in and at the end. And this product actually helps to maintain my makeup in tact for the entire day without needing to touch up throughout the day.”


“I was really blown away when combining all of the products together, the primer, the foundation, the setting powder how the setting spray brought everything together in perfect harmony. I was blown away by the results and my photo shoot was a success. Love this product!!!!!”


IL Makiage Mineral Baked Contour Review

IL Makiage Mineral Baked Contour

This is another best-selling product offered by IL Makiage. Contouring and highlighting enhance the look of your makeup. Efficient use of contour can for sure improve your beauty constant. 

The IL Makiage Mineral Baked Contour is a product specially designed for this purpose. It has proven to be very helpful in fluent, subtle, and substantial contouring. Some other notable features of this 100% cruelty-free product are:

  • Can be applied both in wet and dry form.
  • It has a long-lasting formula and gives an even finish.
  • It is baked on Italian terracotta tiles.
  • It has a comfortable film texture that easily blends with your skin.
  • It consists of Jojoba Oil and Vitamin which helps in hydrating skin and anti-aging benefits, respectively.
  • The product has a satin finish.

Pricing – This must-try product is available on the company’s website at a price of $36.

IL Makiage Mineral Baked Contour Consumer Reviews

“This contour is a win. you just need a tinyyy bit and the color is really rich and beautiful. As someone who is still learning about all things makeup, it’s made my contouring life a little bit easier and less streaky. Big fan!”


“I absolutely love the matte finish for a perfect and easy contour especially for beginners!!!”


“Love this contour, glides on like a dream & hardly need to use any so it will last me ages!”


IL Makiage Mineral Baked Bronzer Review

IL Makiage Mineral Baked Bronzer

If you are a specialist in makeup or are very fond of makeup, you might obviously know the importance of a bronzer. It is very important for giving the edgy look to your face and enhancing your overall beauty.

The IL Makiage Mineral Baked Bronzer is a must-have product in your makeup kit.  The key features of this product are:

  • The bronzer is suitable for both wet and dry applications.
  • It is baked on Italian terracotta tiles.
  • The innovative formula gives the desired level of uniform bronze on untanned skin or enhances the look of an existing tan.
  • It gives an even and streak-free finish.
  • The bronzer contains Jojoba Oil for hydration and Vitamin E for anti-aging benefits.
  • It has a comfortable thin-film texture.

Pricing – The IL Makiage Mineral Baked Bronzer is available at a price of $38 on the company’s official website.

IL Makiage Mineral Baked Bronzer Customer Reviews

“Blush, bronzer and a bit of highlighter all in one! It really helps cut down the time and effort you need to get that perfect sun kissed healthy glow. The first time I used it, my husband exclaimed, “Wow!! You look so beautiful and glowy. And I like it because it looks like you’re hardly wearing any makeup!”


“I have been using the rose tinted mineral bronzer for 2 months now and I love the subtle shimmer. I look like a fairy even though I have no tan after a long New York winter. It’s very natural as long as you don’t go overboard with the application. I highly recommend for a fresh-faced glow”


“I have been using my baked bronzer for about a week, I love how it goes on, it lasts… and the shimmer from Touch Me, Golden Pink is exactly what I was looking for!!!”


How is IL Makiage different from other brands in the market?

How are we supposed to decide whether a brand is good or not without comparing it with other brands? Il Makiage, a New York-based beauty-care company has faced major competition since its early days.

Some of its competitors are Glossier, BeautyCounter, Deciem, Perfect Diary, Charlotte Tilbury, and more. Now, immediately when we talk of competition, one thought instantly comes to your mind: What makes this business better than the rest? Why choose this brand over others? Well, we have the answers to your questions.

They look forward to solving the problems that their customers face with the beauty products of other brands. In this way, they always come up with new and better ideas to improve their products. Not just that.

If you have ever tried ordering a product from their official website and another product from a different brand, you can simply tell the difference.

With the quiz and PowerMatch Algorithm, they are able to identify the perfect foundation for you without even seeing your face! Thus, making their selection process way easier and more comfortable.

Now you might wanna recall, when was the last time you got this much comfort while shopping for your beauty-care products online? Finally, the products offered by the brand are vegan, cruelty-free and oil and paraben-free, encouraging all customers to come forward and use their products.

What are the Prices of IL Makiage Products?

Now, before you order any product, you would definitely want to know the price. Il Makiage products are normally pricier when compared to other brands.

But, with this great price, they offer good quality. Some of the prices of their bestsellers are shared below to give you an idea of the price range of their products.

  • Woke Up Like This Foundation– $44 for a 30ml bottle.
  • F*CK I’m Flawless Multi-Use Perfecting Concealer- For only $28, you can purchase a 7ml tube of this effective concealer.
  • Il Marriage Concealer– $48, pricier than most concealers, but it includes more shades and can be used more often.
  • Transparent Loose Powder– You can purchase 11g of the product for just $33.
  • Glitter Eyeliner– $21, and you can select from 9 different shades.
  • Lip Slip– You can get one of these for just $20.
  • Colour Master Lip Palette– $39, and you can select from6 options.
  • South Star (Trio Set)- You can one of these for $79 (offer price). It contains 3 individual and full-size items.
  • Shade and Blend Eyeshadow Brush-This 100% cruelty-free product cost just $22.

How to Order IL Makiage Products?

You can order an Il Makiage product by following the 5 simple steps given below:

STEP 1: Open their official website ( and click on Shop by product. Click the category that you are looking for from the list.

STEP 2: Select the item that you want to purchase from the category that you selected earlier. Click on Shop Now.

STEP 3: Click Find Your Shade. They will ask you a few questions to find out the shade that would suit you the most. After finding your shade, click Add to Cart. If you are not willing to add more products to your cart, click on Checkout.

STEP 4: In this step, you have to fill in your personal details such as name, address, phone no., email, etc. After completing, click on Continue to Final Step.

STEP 5: In this step, select your payment method. You can either pay using Paypal or use a credit card. If you select a credit card, you have to fill in your credit card detail. Finally, click on Place Order to confirm your order.

Il Makiage: Customer Reviews

Il Makiage over the years have received hundreds of thousands of reviews and they are still counting. With its huge Instagram following, the brand has a large following of loyal customers. Some of the reviews shared by the customers after using its products are-


This is the best concealer ever. It is so lightweight and blends in so flawlessly. 100% recommend

Evelyn P.

I am so picky a


I’ve always been hesitant on foundation but I really like this one. It doesn’t look as flawless on me as the promos and a little cakey but I still like it more than anything I’ve tried.

Esthefanie Z.

Source: Il Makiage’s official website

The above-stated reviews were given by a few of the many loyal customers of this brand on different products. As you may see, the products they offer are preferred and loved by many.

There are a plethora of reviews on IL Makiage’s website but it is not only limited over there. They have huge customer retention and the humongous consumer reviews website like, there are more than 60K reviews and the customer seems to be much satisfied with their products and services. gave the brand a 4.6 stars rating, which is quite impressive and indicates the first time users go for the brand.

Source: Trust Pilot

Our Verdict on Il Makiage

Il Makiage is one of the few brands that genuinely look after its customers. They have earned a very special place in the market of make-up and beauty products by being innovative and extraordinary. Not just that, they specialize in a range of beauty products for their customers to choose from.

Their customer service is top-notch. Although the brand is relatively new, it has emerged as a race winner when compared to its rival brands like maelys beauty

We know people don’t usually want to change the brand of their beauty products as, over the years, they get comfortable with it.

But, trying this amazing brand would do no hard. So, if you haven’t tried it yet, I would definitely suggest you go get one of its products for yourself. You are gonna love it!

FAQs (Frequently Asked Questions)

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