The size of the US market for direct-to-consumer sales is expected to reach 129 billion dollars in 2021, which is a 68.35% increase from 2019. Growth in the e-Commerce space is forecasted to continue throughout 2020 & 2021 too.

Looking to stay up-to-date on the latest DTC startups? Check out this list of 60 companies based on search growth data. They are driving cutting-edge innovations in the global marketplace.

Best 60 D2C Startups

Check here top best Best 60 D2C Startups in 2023:

1 – Misfits Market

Misfits Market is dedicated to making affordable, high-quality food more accessible while helping break the cycle of food waste. Every Misfits Market box you order benefits farmers helps prevent food waste and ultimately helps save our environment.

Funding – $527 M

Website – Link

2 – Prose

The Prose is another D2C brand that offers unique hair care products. Their products are made with a blend of unique formulae ingredients. 

Funding – $25 M 

Website – Link

3 – The Farmer’s Dog

The Farmer’s Dog provides personalized pet food direct to your doorsteps. They have delivered more than 100 Million pet foods to their customers to date. 

Pricing – $4 – $9 per day

Website – Link

4 – Elvie

Elvie is a women-oriented D2C brand. They provide the best health tech solutions for women. 

Pricing – starts from $249

Website – Link 

5 – Oura

Oura is a health-tracking DTC brand that provides its wearables in the form of rings. It is totally a different concept as compared to the other fitness devices. 

Pricing – $299

Website – Link

6 – Misen 

Misen is another D2C brand on the list which sells premium quality kitchen essentials at a lower price as compared to the other premium brands. 

Price – $35 – $200

Website – Link

7 – Trinny London

Trinny London is a makeup and beauty related DTC brand that was founded in 2017. The eCommerce-focused brand also offers hybrid formulations of skincare, makeup, and accessories.

Pricing – starts from $29

Website – Link

8 – Function Body 

Function Body is a body, hair and skincare DTC brand. They offer personalised products with the help of their online quiz. 

Pricing – $29.99 onwards

Website – Link

9 – Judy

Judy creates emergency kits that include everything you’ll need to keep you and your family safe for 72 hours in the case of a cyclone, flooding, or fire. There are four different sizes, with The Safe being the largest. There’s also a fanny pack and a backpack version for when you’re on the go. It’s one of my favourites since it’s a terrific example of the ‘work to be done’ notion in action. The task at hand is to make people feel safe. And that’s what they’re trying to sell you.

Pricing – $295 onwards

Website – Link

10 – Beltology

Beltology is an E-Commerce DTC brand that sells designer belts to its consumers. They offer the premium quality of designer belts with a low price range.

Price – Range starts from $95

Website – Link

11 – Bombas

Bombas provides a range of wearables like T-shirts, socks, slippers and underwear for Men, Women and Kids. They have a pretty good fanbase because of their quality of products. Many consumer reviews are based on their super comfortable experience. 

Price – $16.95 onwards

Website – Link 

12 – Hungryroot

Hungryroot is a grocery subscription service. Customers have an onboarding quiz about their eating habits and dietary restrictions. 

Pricing – $59 per delivery

Website – Link

13 – Soapbottle

SOAPBOTTLE is a direct-to-consumer brand that is helping to make personal care more sustainable. Body wash and shampoo are supplied in soap bottles. When the fluid within the container has been used up, the bottle can be used as soap and washes away gently, reducing plastic waste.

Pricing – 

Website – Link 

14 – David Kind

David Kind is an online premium eyewear DTC brand that offers the premium quality of eyewear in a cheap price category. 

Pricing – $299 onwards

Website – Link

15 – Mejuri

Mejuri offers an alternative to cheap, tacky jewelry and expensive pieces that will break the bank. Mejuri uses classic manufacturing techniques, cut out the middlemen, and use their own designers to create exceptional, affordable classics.

Price – Starts $150 onwards

Website – Link

16 – Wyze

Wyze creates products that are affordable for most families. Their range of products includes smartwatches, CCTV cameras, and fitness trackers. They’re best suited to the mass market with prices that are accessible to most people.

Pricing – starts from $1.99 Monthly and $14.99 Yearly

Website – Link

17 – Hero Cosmetics

Hero Cosmetics has a few different acne-related product lines, including hydrocolloid patches and items for everyday skin maintenance. They also sell their DTC products on platforms like Target, CVS, etc.

Pricing – 12.99 Onwards

Website – Link

18 – Rowing Blazers

The Rowing Blazers clothing brand started off focusing on men’s fashion, but has since expanded into the womenswear category. Most of their designs are “refreshed classics” with a streetwear influence. 

Pricing – $799 onwards

Website – Link

19 – Nutrafol

Nutrafol manufactures supplements for hair growth, thickness, and scalp. They have a variety of different supplements categorized by either gender or hormonal imbalance. Nutrafol also offers supplement duos which include add-ons to help with specific causes of hair loss.

Pricing – $88 onwards

Website – Link

20 – Stance

Stance creates interesting, quality socks that you’ll love. They help your feet not to feel left out because they give you something to wear that is just as eye-catching as the rest of your ensemble. Stance is able to do this because they are a niche business that goes straight to the consumer which then enables them to really stand out.

Pricing – $21.99 Onwards

Website – Link

21 – Whipping Post 

Whipping Post manufactures durable leather bags that can make your life easier. All the time you would spend on choosing the right bag is gone, because we’ve already found it for you: sturdy leather that will last for years and be durable enough to go anywhere with you. You can take these bags just about anywhere and they won’t let you down.

Pricing – 12$ Onwards

Website – Link

22 – Chubbies

Chubbies is a men’s clothing brand noted for its shorts and swimsuits. It cultivated a cult following by posting viral social media content and recruited fraternity brothers to serve as enthusiastic brand ambassadors. Chubbies has consistently focused on creating the ideal product for your Weekend.

Pricing – 40$ Onwards

Website – Link 

23 – MVMT

MVMT creates timepieces that are elegantly constructed, high-quality, and long-lasting. Classic, flexible styles that won’t break the budget or make you frightened to wear them because of the risk of damage. You can put that fear to rest with MVMT.

 Pricing – 100$ Onwards

Website – Link

24 – American Giant

American Giant has a distinct brand recognition that would be difficult to overlook in a crowded marketplace. They are well aware of who they are and who their products are intended for. Their ambition was to design and offer high-quality, American-made clothing at a reasonable price.

Price – 40$ Onwards

Website – Link

25 – Happy Socks

If you’re thinking about why colourful, whimsically coloured socks have become so common recently, Happy Socks may be to thank. The company started to sell socks on its website, but eventually expanded to include its own brick-and-mortar stores as well as big-box stores around the world.

Pricing – 10$ Onwards

Website – Link

26 – Bucketfeet

Stand out from the rest. Bucketfeet sells limited-edition artist-designed footwear. They also help their artists by paying them a fee up-front as well as royalties on every pair they sold. This allows customers to purchase one-of-a-kind goods while also supporting the artists that make it all possible.

Pricing – 60$ Onwards

Website – Link

27 – Peloton

Peloton is a fitness equipment firm that was launched in 2012 and went viral in 2020. Consumers can purchase stationary bicycles and treadmills right from the company’s website. Peloton brings boutique fitness’s engagement and thrill into your house.

Pricing – 1200$ Onwards

Website – Link

28 – Fame and Partners

At Fame and Partners, everything here is designed with you in mind. They design things based on your preferences and tastes once you take the personalized shopping questionnaire. While they do have some stock things, many of them can be made to order based on your specifications. From the convenience of your own home, find the right fit.

Pricing – 150$ Onwards

Website – Link

29 – Haus

Haus offers personalized wines with a variety of notes and aromas, as well as a membership programme that sends consumers various bottles monthly. Exclusive tastes, free shipping, and members-only events are all available to Haus members. A winery’s direct-to-consumer strategy surely aids in the development of long-term customer connections.

Pricing – 40$ Onwards

Website – Link

30 – Greats

It is inefficient to sell to other parties. When you sell directly to consumers, you get better prices and greater control over your brand. It enables companies like Greats to engage with their customers through their stories and ideals. Two individuals set out to create high-quality shoes at an inexpensive price. They were able to do so and disrupt the shoe market because of e-commerce. 

Pricing – 60$ Onwards

Website – Link

31 – Sill 

Sill offers you the gift of green or enjoys houseplants for yourself. Each plant includes care tips, and you can also contact Sill’s customer service for additional help. Within a very limited business, this firm provides an outstanding client experience. The Sill began with a novel concept: houseplants could be delivered right to your door… This is just like ordering a pizza!

Pricing – 20$ Onwards

Website – Link

32 – Lovevery

Lovevery is a company that creates educational toys for babies and children. The company’s core offering is a subscription service that sends out chosen game kits every 2-3 months. For its main offering alone, the manufacturer says to have over 125,000 active users. Lovevery has raised $100 million in a series C fundraising round, which they intend to use to expand their global footprint, as well as their digital economy and content.

Pricing – 80$ Onwards

Website – Link

33 – Pela Case

Pela Case is a company that produces phone cases and other accessories made of durable,  biodegradable and environmentally friendly materials. They want their brand to be a part of the solution to a plastic-free sea and a waste-free planet. Their brand values are built all-around 4 Cs of Creativity, Consciousness, Courage, and Community, and their goods and company approach reflect this.

Pricing – 25$ Onwards

Website – Link

34 – Functions of Beauty 

Function of Beauty provides customized body, skincare, and hair products. The products are created using a customized survey that asks about the customer’s hair type, scalp moisture, and hair objectives. All of the items are cruelty-free and vegan.

Pricing – 29$ Onwards

Website – Link

35 – Hubble contact Lens

Hubble’s Contact Lenses are lightweight, unobtrusive, and inexpensive. Hubble Contact Lenses provides consumers with contact lenses for as little as one dollar per day through a subscription approach. Their packaging is 100% reusable as well.

Pricing – 60$ Onwards

Website – Link

36 – Hint 

Hint Water is a company that offers water with a variation. This lifestyle brand uses no sugar or additives to give its water a bit of fruity flavour. With all its products, this firm strives to make healthy choices. They believe that employing high-quality ingredients is more important than choosing those based solely on profit margins.

Pricing – 17$ Onwards

Website – Link

37 – Versed 

Versed is a cruelty-free skincare line. There are 42 SKUs in their product portfolio, including several that are specifically targeted to minimize roughness and apparent indications of ageing. The brand is cruelty-free and employs non-toxic chemicals in its goods.

Pricing – 7$ Onwards

Website – Link

38 – Aurate

Aurate found a solution to cut costs and promote their jewels at a lower cost by keeping all of their operations in-house and avoiding import fees. They also recycle their waste materials and create things on a custom basis. This, once again, helps to keep inventory costs down. In addition, their sustainability programme pledges to employ 100 per cent recycled gold produced in New York City.

Pricing – 50$ Onwards

Website – Link

39 – Sprezzabox

A men’s accessories box delivered to your door on a monthly basis? Sprezzabox does precisely that. Sprezzabox stylists choose 5-6 ties, pocket squares, socks, and grooming goods for you. It’s an excellent opportunity to try something fresh and extend your fashion limitations without having to make any actual purchases.

Pricing – 28$ Onwards

Website – Link

40 – Kuiu

Hunting equipment must be sturdy, long-lasting, and weather-resistant. It must allow for complete freedom of movement. KUIU is dedicated to developing equipment and gear that will not let you back and will help you achieve your goals. They concentrate on producing high-quality, consumer-oriented products without the markup.

Pricing – 50$ Onwards

Website – Link

41 – H&M 

H&M, a direct-to-consumer garment company, initiated transformation efforts to reconnect with buyer buying trends and go online, and the company is now reaping the benefits.H&M’s expansion has been powered by a concentrated global investment to better integrate shops and online sales, including the construction of a new online platform and speedier customer-facing technologies.

Pricing – 15$ Onwards

Website – Link

42 – Roka 

Great clothing can assist you in reaching your best potential. Consider the graciousness with which great athletes and Starfleet officers win medals and set records. We simple mortals now have access to Roka’s high-tech gear. Roka can focus on making fantastic products that eliminate boundaries for athletes that desire more by going straight to customers.

Pricing – 150$ Onwards

Website – Link

42 – Vera Bradley

Vera Bradley direct-to-consumer (D2C) website allows customers to take personalisation to the next level with unique and customizable products. Customers can add embroidery to pre-existing items or create their own bag style from start to finish, from pattern and fabric to trimming, pocket type, and lining.

Pricing – 20$ Onwards

Website – Link

43 – Primary

Primary offers children’s clothing that is both comfortable and durable. They provide free shipping with no minimum spend and easy returns. Everything is designed to be simple, accessible, and to assist you in finding the appropriate clothing for your children.

Pricing – 20$ Onwards

Website – Link

44 – Aloha

Bodybuilders and Crossfitters aren’t the only ones that benefit from protein powder. Aloha’s customized website successfully conveys that message, focusing on what their ideal customer is searching for: natural, healthy, plant-based nutrition. Everything they do, from their content to their mission statement, demonstrates their devotion to plant-based, sustainable cuisine. Unlike many of the other brands on our list, Aloha’s sales are final, with no refunds, exchanges, or returns.

Pricing – 32$ Onwards

Website – Link

45 – TruBrain

Is it true that “nootropics” can help you think faster and perform much better mentally? TruBrain concurs! They make a variety of beverages and pills that are designed to improve mental toughness and remembrance.

Pricing – 29$ Onwards

Website – Link

46 – Parachute 

Bed, bathing, and beyond isn’t usually the first option, but it’s often the only one available. A direct-to-consumer option is provided by Parachute. Their bedding and linens are of great quality, constructed from environmentally friendly materials, and produced in a responsible manner.

Pricing – 29$ Onwards

Website – Link

47 – Madison Reed 

Professional hair colours are costly, but boxed dyes are a one-size-fits-all approach that does not produce satisfactory results. Based on a simple survey, the Madison Reed team will assist you in choosing a bespoke hue. You may contact a stylist at any time, and the website’s instructions lead newcomers through each and everything they need to know.

Pricing – 42$ Onwards

Website – Link

48 – Tide Spin

Tide Spin, a subsidiary of the Tide detergent company, provides laundry services. It’s simple to use the service. Install the app, choose a day drop-off location, or choose the 2-hour evening service, in which a driver collects your garments and returns them when they’re done.

Pricing – 42$ Onwards

Website – Link

49 – BombTechGolf

All orders come with a one-day shipping guarantee, a 60-day hassle-free return policy, and a one-year warranty. Consumers will find it much easier to participate in the game thanks to BombTech Golf! The online-only business model allows them to keep costs low and pass the savings on to customers. This is premium golf equipment designed by golfers for golfers by a team that intends to disrupt the golf club business by making it simple for pros and newcomers to purchase high-quality equipment!

Pricing – 57$ Onwards

Website – Link 

50 – Tortuga

Backpacks are a must-have travel accessory. However, most of them lack the capacity and design flexibility you require. Tortuga makes backpacks for a variety of uses and travel types to help you get the most out of every trip.

Pricing – 59$ Onwards

Website – Link

51 – Bevel

For most men, a high-quality, dependable razor is an absolute must. It should not cause skin irritation or blade burn when used. Bevel’s products are intended exclusively for men with coarse, curly hair who have endured years of using low-quality products. Each Bevel product is made to help men achieve the close shave they desire while avoiding ingrown hairs. Bevel assists the user by delivering high-quality training, addressing directly to their concerns, and assisting with the resolution of a real problem that mass-produced razor blades have failed to solve.

Pricing – 19$ Onwards

Website – Link

52 – Everlane

Everlane is becoming associated with the simplified, minimalist wardrobe essentials that have helped define casualwear over the last decade. The online retailer, which was founded in 2010 by Jesse Farmer and Michael Preysman, innovated something uncommon for fashion houses: it provided buyers with information about the company’s supply chains and a cost breakdown of materials, labour, shipping, and markups for each product.

Pricing – 30$ Onwards

Website – Link

53 – Lemonaid

One of the few businesses that haven’t fully embraced the Internet is the healthcare industry. Medical practitioners and patients normally interact face to face during diagnosis and treatment, but Lemonaid has succeeded to cross the gap between traditional medication and eCommerce. Lemonaid’s app connects consumers with specialist doctors, and the company covers a wider spectrum of health complications than most of its telemedicine opponents.

Pricing – 25$ Onwards

Website – Link

54 – BarkBox

BarkBox is a monthly delivery business that sells toys, treats, and chews for pets, taking into account your pet’s size, dietary preferences, and how rough they are on their stuffed animals. Thus every month, a new theme is released, and add-ons are accessible if you want to include a specific item, such as birthday surprises. Based on customer feedback, the monthly handpicked subscription boxes evolve over time. While buyers do not have a say in the subject of the products they receive, the business assures that all toys are safe and come from reputable sources. By communicating with its subscribers and promoting social media involvement, Barkbox boosts its D2C approach.

Pricing – 9$ Onwards

Website – Link

55 – Brooklinen

Until Brooklinen’s approach of procuring luxury-grade sheets and delivering them at cheap costs via a D2C model, luxury linen and bedding were out of reach for the average consumer. The company has been able to flourish and prove that luxury living is accessible to anybody if firms do it right, thanks to the use of the right technologies and online marketing. The company is rapidly expanding, having just raised $50 million to expand abroad.

Pricing – 42$ Onwards

Website – Link

56 – Bite

Bite toothpaste is sold in the form of small pills that can be refilled in glass containers. They’re devoid of chemicals, made with all-natural components, and haven’t been experimented on animals. We’ve been forced to choose between very specific types of toothpaste in plastic tubes up until now, and I believe that time has gone. You may now purchase a jar of toothpaste pills to crush up in your mouth and choose from a variety of flavours.

Pricing – 5$ Onwards

Website – Link

57 – Athletic Brewing

Athletic Brewing is a brand of non-alcoholic craft beer. The company was founded back in 2017. They also have launched the category of sparkling water,

Pricing – $12.99 onwards

Website – Link

58 – Brilliant Earth

Brilliant Earth makes it easy to buy conflict-free diamonds. But, they go beyond current industry standards by ethically sourcing diamonds from mines that follow strict labour, trade and environmental standards.

Pricing – Their Gemstone Ring Price range starts from $4500

Website – Link 

59 – HVMN

HVMN, formerly known as Nootrobox, creates ketone ester drinks, ketogenic diet items, and nootropic supplements. On their web page, you may learn about the many products, their effects, and the research that went into developing them. They even assist you in constructing your stacks!

Pricing –  29.95$ Onwards

Website – Link 

60 – ArtLifting 

Artists are diverse in terms of appearance, size, and background. By purchasing the work of artists who are homeless or disabled, Art Lifting allows customers to support them.They encourage artists and shoppers to use and enjoy creativity in order to make a difference. Art Lifting manages and promotes the work of their artists like a professional art gallery. However, purchasing art that you haven’t seen in person can be difficult. Art Lifting provides free returns and replacements to make your purchase risk-free.

Pricing –  999$ Onwards

Website – Link